Changing others: the science of persuasion
Mediapsychologist. Persuasion professional. Entrepreneur. Lifehacker.
Mischa is a psychology consultant and inspirational speaker in the area of online influence and behavior change.
His strong knowledge of psychological persuasion techniques, combined with a broad experience in marketing, business consulting and technical development, make him an allround speaker on the subject. Not afraid to go in-depth or off-topic, always interactive with a strong focus on content, presentation and adding value for the audience.
He is co-author of 2 lifehacking books and co-author of the book Blended Coaching: aligning employee behavior with the company strategy. He has developed several models for social media marketing, social influence and behavior modification through persuasive communications and likes to share this knowledge as an blogger on various dutch weblogs.
Company website: http://www.greymatters.nl/
Session: Changing others: the science of persuasion
Comany profile: Mischa is co-founder of Grey Matters, a research- and consultancy firm specialized in the application of evidence-based psychological insights.